Everything we do, and exactly what lands in your inbox.

What you get every month

• A complete content calendarEvery post, caption and visual in one shared document.
• Branded template setBuilt once from your colours and fonts, then reused.
• Short-form videoReels and short clips cut from footage you send.
• StoriesWeekly on Growth, 2–3× weekly on Full Local.
• Community managementComments and DMs monitored Monday to Friday.
• Profile upkeepBio, links, categories and highlights kept current.

How a month runs

1. Planning. Built from your pillars, promotions and last month's results.
2. Copy. Captions written in your voice, one job per post.
3. Visuals. Your photos first; AI only for backgrounds and design elements.
4. Your approval. The full month in one document at D-9.
5. Scheduling. Queued by D-2, publishing from launch day.

How we measure it

What you get every month

• Campaigns written, designed and sentTypically two to four sends a month.
• Automation flows built once and left runningWelcome, follow-up, win-back and anniversary flows.
• List growth and segmentationCapture points set up, then the list split by behaviour.
• CASL complianceConsent records, identification and one-click unsubscribe from the start.
• Deliverability setupDomain authenticated, list cleaned of dead addresses.
• Reporting that means somethingOpens, clicks, unsubscribes, and what the send produced.

How it starts

1. Find the list. Every place addresses already exist, consolidated onto one platform.
2. Clean and confirm consent. No defensible consent, no send.
3. Build the flows. Welcome and win-back live in month one.
4. Then campaign monthly. Approved with the rest of your content at D-9.

How we measure it

What you get

• Google Business Profile, built out properlyThe fields most listings leave blank, plus fresh photos monthly.
• Consistent listings across Canadian directoriesNAP matched across Apple Maps, Bing, Yelp, YellowPages.ca and more.
• Review systemA simple way to ask, and a monthly pass on replies.
• On-page workTitles, service and location pages, local business schema.
• Technical auditMobile speed, indexing, broken links, Search Console setup.
• AI search visibility checkWe ask the AI assistants for your category monthly and report back.

What the first 90 days look like

1. Month one. Listing verified, duplicates removed, directories corrected.
2. Month two. On-page work, neighbourhood pages, review requests running.
3. Month three. Rankings shift and neighbourhood coverage becomes visible.
4. Ongoing. Tracked by neighbourhood, not city-wide averages.

How we measure it

What you get

• Account and campaign buildStructured so you can see where each dollar went.
• Tight geographyBuilt around where your customers actually come from.
• Negative keyword managementReviewed monthly — the biggest saving on a small search budget.
• Creative and copy, rotatedVariations tested; weak performers paused.
• Conversion trackingCalls, forms, direction requests and booking clicks.
• Budget pacing and a stop ruleAgreed in advance, including when we pause.

Before we take your ad money

1. We check the destination first. Ads to a page that doesn't convert just buy departures.
2. We agree a floor. Under ~$500/month in media, we'll steer you to local SEO instead.
3. Two weeks of learning. We don't rewrite everything on day four.
4. Then monthly optimisation, reported at D+7.

How we measure it