How a month with us actually runs.
Onboarding takes two weeks, then the same cycle repeats.
The first two weeks, before anything publishes.
- Week 1Kickoff call, 45 to 60 minutes.
- Week 1Account access, granted by you and owned by you.
- Week 1Assets and baseline recorded before anything changes.
- Week 2Content pillars agreed before anything is built.
- Week 2Templates built and profiles brought up to standard.
- Then D-14The cycle begins.
The same dates every month, so you're never wondering.
Here is the calendar we run on.
D is launch day — the date your first post of the cycle goes live. Every deadline below is counted from it.
We ask what's coming: promos, events, closures, new products.
Next month's full calendar arrives.
Your review window closes.
Revisions done and the calendar is locked.
Everything scheduled and queued for the 1st.
Last month's report, plus your review call.
If we don't hear from you by D-6, the calendar proceeds as delivered.
What we need from you, and how often.
Delivery depends on a short list of inputs.
| What | When | Why it matters |
|---|---|---|
| Monthly input reply | Once a month, by D-14 | Promotions and events we can't know about otherwise |
| Calendar review | Within 3 business days, by D-6 | Your sign-off before anything publishes |
| Photos and video | Ongoing, into a shared folder | Real imagery outperforms stock, consistently |
| Account access maintained | Once, at onboarding | Lost access stops scheduled posting mid-month |
| Notice of anything unusual | As it happens | So we're not promoting something you can't deliver |
Ten minutes a week on your phone beats any stock library.
Who does what.
| B-Wells Digital | You | |
|---|---|---|
| Content strategy and planning | ● | Input |
| Copywriting | ● | Approval |
| Design and visuals | ● | Approval |
| Photo and video source material | Support | ● |
| Scheduling and publishing | ● | — |
| Comment and message responses | ● | Escalations |
| Complaint handling | Flag and escalate | ● |
| Ad budget decisions | Recommend | ● |
| Performance reporting | ● | Review |
| Promotions and offers | Execute | ● |
How to reach us between the dates.
Email and phone
Replies within one business day.
Taking a post down
Message us and it comes down. No discussion required.
Extra requests
Anything bigger gets a written quote first.
Not sure which service you need? Start with the free check.
Twenty minutes, and a written note on the first three things we'd fix.